Cookie consent update - implied consent now widespread | Fieldfisher
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Cookie consent update - implied consent now widespread

15/05/2013

Our latest EU cookie consent tracking table has just been published here.Latest regional developments:Our latest table reveals:* 'Implied consent' is currently a valid solution for cookie compliance

Latest regional developments:

Our latest table reveals:

* 'Implied consent' is currently a valid solution for cookie compliance in nearly three-quarters of EEA Member States.

* Since our last update, cookie consent implementations have been introduced in Norway and Poland.

* Ongoing cookie regulatory developments in Denmark, the Netherlands, Slovenia and Spain.

Other notable developments

Aside from the regional developments shown in our table, other notable developments include:

* Growing recognition that cookie consent is every bit as relevant in mobile platforms as in desktop platforms - see, for example, the Working Party's latest opinion on mobile apps (here).

* Major online players like Facebook and Google are adopting notice and choice solutions, likely driving wider industry compliance efforts.

* Consumer protection and advertising regulatory bodies like the OFT and ASA are increasingly showing interest in online tracking and notice/choice issues.

* Increasing co-operation between global DPAs on online privacy compliance issues.

All in all, online privacy compliance continues to attract ever greater attention, both within data protection circles and from the wider regulatory environment.  As this issue continue to run and run, the picture emerging is that implied consent is the clear compliance front-runner - both from a regulatory and also from a market-adoption perspective.